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20 September 2012

This year the distributor will have three large stands at the event, showing an impressive eleven brands! One stand will house BMX offerings from Haro, Premium and new brand Social. A second stand will show children’s bikes from Cuda and Bumper. The third space will exhibit some of the company’s high-profile accessory brands Knog, Lake, Limar, G-Form and SR Suntour along with new component brand, 4ZA.

Both Bumper and Cuda focus on producing specially designed children's bikes. Amongst the range you will also find a range of BMX race and street bikes. Bumper will be encouraging youngsters to design an amazing new bike and promise to turn one entrants dream bike into reality. Come and see Bumper Bikes at the event (stand H43) and pick up an entry form for your child, giving them a chance to win a new custom bike of their dreams! Forms can be completed and handed in at the Cycle Show or can be returned by post after the event.

G-Forms body protection products eat energy, converting it into armour upon impact and feature unique hinging and moulding, which allows cyclists the ultimate freedom and flexibility when pushing themselves to the limits. The RPT™ pads can be easily worn over or under clothing and have self wicking properties. But, don’t just take our word for it… We’ll be doing a demonstration that involves a 12lb bowling ball and a 4ft drop. Intrigued? Come and see for yourself.

Established brand SR Suntour will be shown at the Cycle Show by the distributor for the first time. SR Suntour is one of the world’s biggest bicycle component suppliers and will be showing a selection of their finest forks.
So what’s new? Brand new to the UK is component brand 4ZA. Forza is Italian for strength, passion, force and power. And that’s exactly what 4ZA is about… The 4ZA brand is about bicycle components giving you the power to perform. Performance products for racing and tested by many world-class athletes, in order to design and develop the finest components possible. Essentially, 4ZA offers 3 component ranges: Stratos, Cirrus and Cirrus Pro to meet various budgets. Three ranges offering world-class performance in parts, accessories, seatposts, stems, handlebars, saddles and wheels.

New to the Knog range are the Blinder lights, having recently landed in the UK, new for 2013 is the Blinder 1 making its debut at the show. You can also get a peak at the brand new Strongman and Bouncer U Locks. These are Knog’s highest security locks in the range so far. The Strongman features hardened steel housing with a polymer cover and the 13mm steel shackle is overmoulded with UV resistant silicone that won’t mark or scratch the bike. With a double dead lock mechanism, a spring-loaded keyhole gate protects the lock barrel from dust and grime. Three keys are included with each lock, with a unique key code. The code is exclusive and duplicate keys can be obtained through Knog directly.

Lake’s 2013 range will be shown in the UK for the first time at the Cycle Show with exciting new Road, MTB and Winter models alongside Limar’s 2013 eyewear and helmet range.
Why not pop over to be one of the first to see our fresh brands and shiny new products from our established brands, or just to have a chat with our friendly Todays Cyclist team? The Cycle Show takes place at the NEC between Thursday 27th September and Sunday 30th September.

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