4ZA Components Lands in the UK
14 June 2012
Stock from 4ZA Components (the accessory brand from Ridley Bikes) has landed with Todays Cyclist. Forza is Italian for strength, passion, force and power. And that’s exactly what 4ZA is about… The 4ZA brand is about bicycle components giving you the power to perform. Performance products for racing and tested by many world-class athletes, in order to design and develop the finest components possible. Essentially, 4ZA offers 3 component ranges: Stratos, Cirrus and Cirrus Pro to meet various budgets. Three ranges offering world-class performance in parts and accessories. Their offering includes seatposts, stems, handlebars, saddles, bottles, wheels and brakes, including the patented 4ZA 'Quick' brake release, which enables riders to release or close their brakes through on the fly adjustment from the handlebar.
The new distribution fell under a new direction for 4ZA Components, which has become a stand alone brand with a separate CEO and product team devoted to developing 4ZA. CEO Bengt Friberg added, "It's an exciting time for 4ZA Components, in the past 12 months we've worked very hard to give 4ZA its own identity which can be seen with our new logo, new product range and new website. We're very much looking forward to working closely with Todays Cyclist, having the support of their extensive sales team and customer service will enable 4ZA Components to reach new heights in the UK."
4ZA Components are currently sponsoring ProTour team Vacansoleil-DCM, world championship Cyclocross team Fidea, continental team Sparenbank-Vest and British road team Maxgear.
For more information on the 4ZA Component range, please visit www.4za.com.